Based in Malang, to-be studio’s partner number two is a multidisciplinary branding designer with deep expertise in research, strategy, and visual identity development. He has extensive experience leading holistic branding projects, guiding organizations through the entire process from strategic discovery and concept creation to visual system development and brand activation.
His strength lies in transforming complex insights into compelling brand narratives and visual experiences, supported by rigorous research and strong conceptual thinking. Recognized for his curiosity and critical perspective, he approaches design as both a strategic and cultural practice, balancing analytical rigor with creative exploration.
Alongside his professional work, he actively contributes to community empowerment initiatives, leveraging design as a catalyst for engagement, collaboration, and positive social impact.