Based in Surabaya, to-be studio’s partner number three is a multidisciplinary designer and creative leader whose practice bridges branding, visual communication, digital experiences, and strategic design. He is driven by curiosity and a continuous exploration of alternative perspectives, leveraging design not only as a tool for communication but also as a catalyst for meaningful change and broader societal impact.
With more than a decade of experience leading creative teams, cross-functional collaborators, and complex design initiatives, he has developed a strong capability in aligning diverse stakeholders, guiding creative direction, and translating strategic objectives into impactful outcomes. His background spans both creative leadership and operational management, enabling him to navigate projects holistically—from concept development and team coordination to implementation and activation.
Beyond commercial practice, He actively contributes to design-for-good initiatives and socially driven programs, believing that design can amplify important voices, strengthen communities, and address contemporary challenges. Presently, he is interested in collaborating with visionary organizations, institutions, and individuals who seek to harness design as a strategic force for innovation, sustainability, and positive transformation.